E-Commerce SEO Checklists That Businesses Cannot Do Without

While there is no dearth of tips for eCommerce app marketing, one needs to start from the right foundation. As for SEO marketing of an eCommerce store, one first needs to learn from the industry practices and all the tested and tried methods that are known for their credibility. Considering all, we are going to furnish here some of the most crucial SEO marketing checklists and list of tools.

 

1 Embrace These On-Page SEO Best Practices

On-page SEO refers to all those elements of your front-end contents of the website that helps the search engine to locate the relevant content against search terms. Some of the on-page SEO elements include product page content, category page content, website structure, website URL, headers, etc.

Let’s have a look at some of the best on-page SEO best practices for your eCommerce website.

• Descriptive and Clean URLs: The URLs of your pages should be easily understandable and short.
• Unique Title Tags and Meta Descriptions: Apart from maintaining clean and easily understandable URLs, you need to create title tags and Meta descriptions for your pages and you have to optimise them with relevant, search-friendly keywords.
• Use Relevant Keywords into the Web Text and Headers: You also need to use keywords in the website text and page headers. But don’t stuff the text with keywords as this may lead Google to consider your site as spams. Keywords should always be used in a natural sounding manner.
• Optimize the Product Pages: Product pages in an eCommerce site not only converts sales but they also help in achieving search rank and generating traffic through search engines. Design the product pages in a way so that cognitive load and visual clutter can be minimised while attention can be easily drawn to products. Always use high-quality images for products.
• Building Quality Link Scheme: Quality links embedded into the website contents not only helps users to get more relevant information, but they also build credibility. Quality backlinks help a website getting good volume of traffic from reputed websites as well. When it comes to choosing links, always opt for links from websites with higher domain authority (DA) and page authority (PA).
• Create a Blog or Review Section to Widen SEO Scope: Blogs and reviews in an eCommerce website help adding a lot of valuable search engine friendly contents rich with keywords and relevant search terms. In effect, this only widens the scope of your SEO.
• Content Marketing: Rigorous content marketing helps you to reach out to wider audience and drive engagement and website traffic. After publishing contents on the website, amplify the same across multiple platforms to reach a wider audience.

2 Embrace These Technical SEO Best Practices

Technical SEO refers to the backend elements of a website from behind helps search engines to crawl a website and find relevant contents against search terms. Technical SEO plays a crucial role in reducing all the friction and issues that can prevent a website from being easily crawled.

Let us mention here some of the technical SEO best practices for eCommerce websites.

• Ensuring Indexing and Crawlability of a Website: By checking the crawl errors and by digging into the errors by using Google Console you can always find and rectify issues that are making it difficult for the search engines to crawl your website.
• Embrace HTTPS Protocol: HTTPS protocol after being regarded as a security measure by experts for long, Google now even decided to give priority to websites with HTTPS security protocol.
• Boost the Loading Speed: Faster loading speed is now a crucial consideration for Google search engine ranks as well besides being a key factor for great user experience.
• Responsive and Mobile-friendly Design: The website layout and design should be responsive and mobile-friendly to offer consistent look and feel across devices of multiple screen size.
• Check Plagiarism and Duplicate Content: Plagiarism and duplicate contents are often responsible to bring a bad reputation to websites and force Google to de-index such sites from search ranks consideration.

Follow This Local SEO Checklist

Local SEO is particularly crucial for all businesses with a substantial focus on the local audience. Since global brands are now increasingly focusing on local aspirations, preferences and tastes with their offerings, local SEO is gaining more importance than ever for catering web contents to local searches.

• Localise the Titles and Meta Descriptions: It is important to optimise the title and Meta description of your eCommerce pages with localised keywords to ensure better traction with local audience.
• Publish Localised Contents: It is important to publish contents and blog posts that cater to the local audience needs and help them find the contents with local keywords and search terms.
• Set Up Your Google My Business Page & Customer Reviews Page: To cater to the local audience specifically, don’t forget to set up the Google My Business Page and Customer Review Page.
• Grab Local Online Reviews: To engage with your local audience further and to boost visibility to the local audience, you need to publish online reviews from local customers and users.
• Add NAP (Name, Address, Phone Number) For a local customer and user it is very important to know your business contact details and address to evaluate the credibility and to assured of trustworthiness. Always publish these contact details along with your office location on the map in proper format and in clearly visible areas.
• Register with Local Directories: For addressing the local audience it is very important to register your business with local directories as this enhances your visibility in search ranking.

Conclusion

You should not leave any leaf unturned to push your eCommerce SEO and boost visibility. All the above-mentioned tips can only guide you to make consistent progress in this direction.

Bio: Atman Rathod is the Co-founder at CMARIX TechnoLabs Pvt. Ltd., a leading web and mobile app development company with 13+ years of experience. He loves to write about technology, startups, entrepreneurship and business. His creative abilities, academic track record and leadership skills made him one of the key industry influencers as well.