Steven Bowen
You might wish to know about the term Dynamic Search Ads; actually it is just one among dozens of innovations made by Google to its AdWords product in the past few years. Among several AdWords product, Google paid search has evolved as the most important and dynamic one including everything ranging from video to coupons as well as call feature, or we can say everything in the name of improving advertiser results.
Google paid search product has been found as the most fitted advertising techniques for every advertisers. Watching the importance of Google Paid Search products and people’s growing concern towards it has tempted us to present top paid search products offered by Google which are on its height nowadays. So have a look over these products which we hope, being digital marketers, might find highly beneficial for you.
Google Image Search
Google Images search is a service created by Google that allows users to search for image on the Web. It is based on the concept that, in order to search any image, one should enter keywords based on the filename of the image, the link text pointing to the image, or text adjacent to the image. Then, Google Image Search product gives the thumbnail of each image matching the search criteria. Clicking on the thumbnail, the image is displayed in a box over the website that it came from. Closing the box make to browse website and to view the full-sized image. Typically, this approach is best suited especially for those who have noted a distinct benefit to present consumers with a product image up front.
Google Media Ads
The Google Media Ads which was previously known as Google Video plus Box is a Google paid search product box beneath a standard search ad which enables publishers to display linear, non-linear, and companion ads in interactive media content such as videos, games, and audio streams. Google Media ads is based on the approach that it would display a web-only video such as an instructional product clip, and the advertisers would pay the equivalent of their cost-per-click text ad bid when the video hit the 10-second mark.
Google Product Ads/Extensions
Google Product Ads/Extensions are a medium for you to enrich your existing ads with more relevant and specific information about your retail merchandise allowing you to use your existing Google Merchant Center account to highlight your products directly in your search ads. Likewise video extension, it allows brands to include additional promotional material in their text ads. The ad can include anything from images to business center maps, product titles, detailed descriptions, and prices etc. It is the easiest way to increase the profitability of your ads by improving their click through and conversion rates which in turn yield to more qualified traffic to your site at no additional cost.
Google Redemption Ads/Offer Extensions
Google Redemption Ads/Offer Extensions is an ad extension that enables brands to deliver a coupon directly to search engine users from their paid search ads showcasing relevant offers or high-value coupons on top sponsored ads for certain Google campaigns. It is compatible with regular search and mobile ads and offers several user options such as having the coupon emailed to a desktop or texted to a mobile phone, redemption options etc. It should be noted that redemption options or to redeem the coupon offer depends upon the retailer and type of offer; coupons can be redeemed in-store locations, over the phone, online, or in some circumstances through mail-in rebates.
Google Call Extensions/Metrics
Google call extension is a type of ad extension that allows advertisers to include their business phone number in a text ad; it enables advertisers to include a unique toll-free number provided by Google, in their paid search ad that links to the marketing client’s existing phone number. This in turn makes it easy for customers to call the advertisers directly from their ad and better understand the value of their campaigns by measuring the phone calls that the ads generate. Advertisers can also track the phone calls of the customers from where it is coming from along with the duration of the calls and the caller’s area code, through their existing Google account.
It should be noted that Google Call extensions/metrics have different features depending on the devices that your campaign is targeting such as mobile phones or computers and tablets. It also depends upon the fact that whether you choose to display a Google forwarding number with your ad text.
Google Sitelinks
Google Sitelinks are a collection of links, automatically and randomly chosen by Google’s algorithm, to appear below the result of website, linking to main pages of your website. It is one of the most useful of Google’s newer paid search products which affords the ability to include up to six additional links in your AdWords text ad. These all in turns gives brands a complete and immediate control over the pages, products, and messaging they wish to promote.
Conclusion
This post concerned to Google Paid Search Products might have raised your awareness regarding the same. The knowledge of these advertising campaigns through Google paid search products is quite necessary to beat your opponents in this highly competitive era which might have been served by this post as we hope. Hopefully, you must have enjoyed the post.
Also, do not hesitate to share your thoughts and ideas with us regarding this post. Feel free to drop your comments in the comment section of this blog post.
