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It may sound very easy, but not quite so in the actual scenario.
You see, many eCommerce marketing ideas fail to capture the desired results because they can’t figure out the best lead magnets for their strategic touch points. This is where, not just the leads get messed up, but also the generated leads fail to qualify.
Not every touch point is designed to hold lead magnets, and not every lead magnet can keep up with the prospects’ expectations. There is this basic thumb rule to generate leads-
“Early sow, early mow”
It means lead generation goes both ways. If you want a lead, offer something valuable in return, but also follow one more thumb rule of marketing here-
You need traffic on your landing pages, but traffic doesn’t just drop into your funnel from the sky. You want traffic to drop leads, and there is quite a need for staying explicit about your lead objectives here.
I say, if you want quality leads, then focus on quality website traffic. In other words, focus on those touchpoints and eCommerce marketing ideas, which get quality traffic; users who are more likely to be interested.
We are going to discuss the same in this article. I am going to discuss 5 marketing tools that professional digital marketers use to generate quality leads in almost every business industry today. Hopefully, this article will clear some fog out and you may end up finding a perfect tool and various marketing ideas for your lead generation campaigns.
Live chat – Chatbots and Human Chat
Lead generation is one of the many benefits of having a live chat on your website. Live chats do not only bring leads but also enhance the customer experience. This is one such tool that can still give you an upper hand even if your competitors are already using it.
You see, many websites and companies have already integrated some live chat tool on their websites. However, they don’t make full use of it. One of the biggest examples is the delay in attending a live chat. A delay of each second in attending a live chat makes them lose some significant leads.
Moreover, it’s not just about the response time, but also a lot of other things. Most companies, do have live chat, but they rely only on human executives to handle them. Or, many websites which have chatbots, completely ignore the need for human executives.
You see, if you seek some really qualified leads, you should implement both human and chatbots led live chat. One of the most useful ways to do this is letting the chatbot start the conversation, and then giving users an option to request human assistance.
I have no doubt, chatbots these days have gone quite smart and they can alone handle everything from assistance, customer support, data extensive queries, connection with your CRM, to making a sale independently. However, offering a hybrid of Human + Chatbot gives a chance to not just capture the leads but also follow them more quickly.
So get an AI chatbot, train it to handle everything, but also be ready with your human executives in case things go out of its league.
YouTube – Affiliates and Sponsorships
Video content marketing is one of the biggest lead magnets today, and YouTube is the favorite destination for the brands. However, I am not going to talk about how to do YouTube video marketing here. I am focused on how to use YouTube for generating qualified leads for your business.
There are two ways to acquire the same:
One, by launching an affiliate program focused on targeting YouTube influencers. You would be getting leads from their referral traffic through Affiliate Marketing. The best part is that magnets are easily acquirable and you pay only when you get a valid lead.
Second, through direct partnership and sponsorship for giveaways to the influencers. I find this lead magnet more useful as it is capable of attracting more leads than mere affiliate links. Moreover, this partnership becomes more effective while raising brand awareness. Creators conduct many giveaway contests to build their base and engage the audience. For that, they look up to brands for sponsorships. In return, they promote brands. It’s a good way to capture some actually qualified leads and building brand identity at the same time.
Exit pop-ups
I have never been a fan of pop-ups on a website. I don’t like intrusion, and hate if something pop-ups during the browsing sessions. However, it’s not that users always hate pop-ups. There are strategic ways to use pop-up and other elements, which in turn promise some great leads.
For example, exit pop-ups, which work on exit intent impulses, make a perfect lead capture device. They can be programmed to show up only when the users try to leave the site. Now, it’s up to you to equip the exit pop-up with some lead magnets.
You can add a newsletter subscription form
You can make the pop-up more valuable by adding a discount coupon
Prevent a cart from being abandoned by triggering a free shipping offer
It’s not that only eCommerce sites receive abandonment. Any user leaving your site without converting is an abandoning customer. You can convert those users as poptin does. They make the pop-up more interesting with facts and unconventional CTA buttons.
Exit pop-ups are not intrusive. They trigger only with exit intent. That’s why it’s safe to use them without degrading the website’s user experience. On an average website, owners report that they have seen a boost up to 300% in their leads after integrating exit popups.
Thank you page
Ignoring the need for an efficient thank you page is like leaving the money on the table. Many website owners leave them for an afterthought and focus more on PPC Ads, SEO, and other lead magnets. If you too have been doing this, be advised that you are overlooking a potentially massive lead magnet.
Thank you pages generally come around after a conversion. Something like completing a purchase, or subscribing to the newsletters. Hence, it’s possible that they don’t seem to serve a purpose in lead generation. So what’s the big deal here?
Well, you are making two major mistakes here-
- You are not focusing on generating repeat sales
- You are not focusing on leads that bring upselling decisions.
You need thank you pages in the same way you need exit pop-ups and sign up forms to capture leads.
You can upsell or cross-sell related products
You can induce a lead for the next purchase by giving out an offer
You can encourage your guest checkout customers to create an account
You can create a survey to know your customers better
Push Notifications- A multivariate tool
Lead generation is the starting point to reach a goal called ‘Conversion’. However, the goal is not as easy as it seems. Each step in the conversion funnel makes its way through high churn rates. For example, some users may be willing to subscribe to your newsletters but not to make an immediate purchase.
It takes a lot to bring traffic to your web pages, and if the users just leave without converting, you can’t be certain they will ever come back once they are positive about making the purchase. Maybe, they forget about your site and chose your rival for the final purchase.
This is where you can use web push notifications for not just generating the leads but also following the leads. A web push notification tool can be used to trigger an opt-in box as soon as users land on your web page. Once allowed, they become your push subscribers.
You can now send them web push and communicate your offers, sales, announcements, and transactional alerts directly without knowing their email IDs. Depending on your creating eCommerce marketing ideas, you can create web push notifications to not only engage your customers but also generate direct sales. For example,
- Shopping cart abandonment recovery
- Upselling recommended products
- Announcements for new arrivals
- Create FOMO (Fear of missing out)
- Send price drop alerts
- Content Marketing and blogging promotions
- Flash Sale Alerts
Marketers have admitted to get improved customer engagements by up to 8X after using push notifications for marketing and lead generations. Be advised that push notifications receive an average Click through rate up to 10%, which is huge as compared the same at 4% in email leads.
Push notifications are one of the newest marketing tools out there. However, they have become quite popular among marketers because of higher engagement rate. You can rely on them to convert your traffic into leads, and leads into conversions.
Over to you
There could be many ways to generate leads. I have tried to include some uncommon ways and some highly common yet important ways. Finally, I would like to advise you to not overlook the need for A/B testing before implementing any changes on your website. After all, you don’t want to take a blindfolded turn. I am sure these tools will work in favor if implemented correctly. So start testing today.
Author Bio:-
Marry Ann is a branding consultant for PushMaze, a service that lets you send trackable push notifications for the users. She is mainly passionate about building brands in all aspect of online marketing.
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