Why you should add Animated Videos on your Website?

The world of website designing is changing very fast. Almost every business is focusing on creating appealing designs to grab more and more visitors and generate more leads. From adding excellent content to using videos, the ideas are coming in more productive and strong. 

By keeping the latest trends in mind, every organization is making the best use of animations to take their Website to the next level. Animated videos will not have a positive impact on your online presence but also have the tendency to stay for longer in the memory of viewers. Using the right video type at the right place on a website or blog can help you convert ordinary text into more attractive and educational content. Thus, to ensure that the video is up to the mark, organizations prefer creating videos from the best animation explainer video company at an affordable cost. 

If you are still not convinced about adding animated videos on your site, then this article is for you. Here are some of the benefits that will inspire you to use animation on your website.

7 Benefits of using animation in your Website design

Let’s begin… 

Improve your credibility

When we talk about selling and purchasing products/services online, then credibility is one of the most important things that we should not miss. And for your understanding, a website is the only source through which you can build credibility with your audience. 

Thinking how? Well! Sharing high-quality content on websites is the only way through which you can build credibility over the web. Indeed, blog posts can always be an option, but animated videos are the fastest and most effective way to address things and gain more followers. So, if you want the audience to know about your brand, then start improving your credibility by adding animated videos on your website. 

Retain more audience

Retaining an audience on a website is one of the most important and daunting tasks every marketer faces. Are you one of them? If yes, then you should indeed work on animated videos. 

Retention rate is basically the amount of time people spend on your Website. It is observed that the websites having videos have more retention rates. People love watching explainer videos, listening to podcasts on different channels. 

So, if you also want people to stay on your site for longer, then you can also explain your complex concepts through animated videos and then add them to your Website. It will not only help you to make your Website look more appealing but also highly educational. Moreover, visitors also remember the content which is shared in the form of videos. 

To know the retention rate of your Website, you can use tools like Google Analytics. All the statistics defined in this tool will allow you to understand how the video content performs on Google. 

Boost ROI 

By adding animated videos on websites, you can see a huge improvement in your ROI. Almost every organization’s primary goal is to increase its ROI. Business owners prefer spending on things that can help them generate more ROI. 

You might be one of them. If yes, then you should surely add videos to your marketing strategy. According to the research, it is found that 78% of the marketers believe that videos help in increasing ROI and a fantastic investment for small businesses. No matter which type of video you create, make sure you include CTA at the end of your video. It will help you convert visitors into leads.

Grab visitors attention

Engagement rate is another reason that will surely inspire you to add animated videos on your Website. Through videos, you can easily express your boring ideas in an interesting way. As per the research, it is found that a website with video attracts 2-3 times more visitors on a monthly basis. Also, it will double the time people spend on the Website. Search engines also prefer websites that have both visual and audio text. 

So, if you want to see a good improvement in both sales and conversions, then don’t ignore using animated videos. Adding the right video type on the website can strike the right tone and capture visitors’ attention. 

Build strong customer’s trust 

Do you know that animated videos are psychologically appealing? Moreover, it also helps in making your brand trustworthy. It is all because videos go straight to your audience’s core and tell a powerful message in minimum time. 

Videos are not only easy to create but also effortless to share. People can directly share video links with their friends and relatives, which further increases the chances to grow your business. The probability of clicking on your video increases if friends and relatives refer to it. You can always add references or discounted coupons that will inspire the audience to share your video more frequently. So, what are you looking for? Start increasing your customer loyalty and trust by explaining ideas through explainer videos.

Get more quality leads

Last but not least, the reason for adding animated videos on your Website is getting more quality leads. Yes, you are reading it right. If your video is both entertaining and informative at the same, then you can generate leads that are more relevant to your blog. 

Creating and sharing custom content with potential customers can easily catch their attention as visitors will focus more on the essential concepts that actually matter. So, if you want only those people who are actually interested in your services, and don’t want to lose quality leads, then animated videos can help you to reach your targets. 

Also you can learn from youtube that how to add animated videos on a website. You can download video tutorials from youtube with the help of genyoutube download youtube videos.

The Final Say

Nowadays, everything is done via the internet, so it is very important to create appealing videos that help you build a strong presence. And having an explainer video on your Website will surely solve your purpose. 

Now that you know why organizations are putting their best efforts into creating an animated video, it’s time to create one for your site and get closer to your aim. 

Happy animation 🙂