10 Reasons Why You Need to Build a Chatbot For Your Business

Did you know that by 2022, chatbots will help businesses save over $8 billion per annum?

Yes, you read that right. And that’s just the tip of the iceberg.

Gartner predicts that 85% of customer interactions will be managed without human intervention by 2020.

So, what exactly is a chatbot? In simple terms, a chatbot is a computer program designed to simulate human conversation.

You can interact with a chatbot through a chat interface, such as Facebook Messenger or Slack, or through a voice interface, such as Amazon Alexa or Google Assistant.chatbot-led conversations

Here Are The 10 Reasons Why You Need to Build a Chatbot For Your Business

1. Chatbots are more efficient than humans

Chatbots can handle multiple customer interactions at the same time, whereas a human can only handle one customer at a time. This makes chatbots more efficient and helps businesses save money on staffing costs.

2. Chatbots never get tired

A chatbot never gets tired and is always available to help customers. This is especially important for businesses that operate around clock, such as hotels or airlines.

3. Chatbots are cost-effective

Chatbots are much cheaper to develop and maintain than traditional customer service channels, such as call centers or email support desks.

4. Chatbots improve customer satisfaction rates

The vast majority of customers (87%) are satisfied with chatbot interactions, compared to just 73% of customers who are satisfied with traditional customer service channels.

5. Chatbots provide a personalized experience for each customer

Chatbots remember every interaction a customer has with them, which allows them to provide a personalized experience for each and every individual.

6. Chatbots increase conversion rates

Studies have shown that chatbot-led conversations result in an increase in conversion rates of up to 30%.

7. Chatbots can collect valuable data about your customers

Chatbots can collect valuable data about your customers, such as their demographics, interests, and purchasing behavior. This data can be used to improve your marketing and sales strategies.

8. Chatbots can help you upsell and cross-sell products

By understanding a customer’s needs and wants, chatbots can suggest additional products or services that they may be interested in. This helps businesses increase their average order value and boost sales.

9. Chatbots can reduce the time it takes to resolve customer issues

By automating simple tasks, such as resetting passwords or providing shipping information, chatbots can free up valuable time for your customer service team to focus on more complex issues.

10. Chatbots are the future of customer service

As customers become more comfortable interacting with chatbots, businesses need to start adopting this technology to stay ahead of the competition.

Tips to Set up a Chatbot For your Business Successfully

Do your research

Just like you would when starting any other type of business initiative, it’s important to do your research before setting up a chatbot. Make sure you understand what chatbots are capable of and how they can benefit your business.

Choose the right platform

There are many different platforms available for building chatbots, so it’s important to choose the one that best suits your needs. For businesses, Facebook Messenger is a good option as it has 1.3 billion monthly active users.

Define your goals

Before you start building your chatbot, make sure you have defined its goals – what do you want it to achieve? Whether you want to increase sales, improve customer satisfaction rates, or just reduce the time it takes to resolve customer issues, having specific goals in mind will help ensure your chatbot is successful.

Gather data about your customers

One of the benefits of using chatbots is that they can collect valuable data about your customers, such as their demographics, interests, and purchasing behavior. This data can be used to improve your marketing and sales strategies.

Design a conversational interface

The key to a great chatbot is a conversational interface that simulates a human conversation. When designing your chatbot, keep this in mind and make sure the user experience is as natural and realistic as possible.

Test, test, test

Before you launch your chatbot, it’s important to test it thoroughly to ensure it works as intended. Make sure to test all features and functionality and iron out any bugs before making it available to your customers.

Promote your chatbot

Make sure your chatbot is well promoted so that your customers are aware of its existence and can start using it. You can promote your chatbot on your website, social media channels, or through email marketing campaigns.

Wrap Up

Facebook Messenger chatbots, in particular, are primed for businesses as Messenger has 1.3 billion monthly active users. 

And chatbots on this platform can do more than just send and receive messages – they can also take payments, book appointments, and provide customer support.

If you’re not already using chatbots for your business, now is the time to start. The sooner you adopt this technology, the sooner you’ll be able to reap the benefits of improved efficiency, increased sales, and happier customers.

If you want to set up a chatbot for your business, check out this Clever Messenger review. A clever Messenger is an easy-to-use tool that allows you to create chatbots for Facebook Messenger without any coding required.