9 SEO Trends for 2021

The year 2020 has pitched an unprecedented curveball on a global level, many businesses have to change their vision and way to operate their business for the foreseeable future. Companies are still fighting with the changes COVID brought by working remotely. Undoubtedly, it affected online business trends as well by the utilization of the internet to comport business tasks. Not only for website design and development but it is also true for advanced SEO practice.

Keeping this in mind, business owners and marketers will predict the latest SEO trends in 2021. What SEO strategy will work to rank your website in the upcoming days? As per my experience with the ongoing SEO updates, we must pay attention to the future SEO trends that contribute to winning the race on digital ground. Every digital marketing agency and SEO experts are in continuous learning, making sure that they know the latest updates and changes in the industry. In this article, we will discuss the SEO rules which will let your business lead the online market in the future.

Let’s discuss the biggest SEO trends 2021:

Quality Backlinks:

This is the leading criterion to show your web page on the top of SERPs. Initially, people were more concerned about maximum links they can add to their website, but now it all changed. It is not about quantity anymore, it’s about quality. Over time Google also removed the high quantity standards and focused more on the website with quality backlinks. 

Use Rich Snippets:

Using structured data markup is the best approach you can follow. Satisfying this SEO protocol offers quality results and a potential increment in click-through rate (CTR). Featured snippets are driving almost half of the search engine clicks.

User-friendly Website:

This is a commonly known fact that interactive design is the backbone for a user-centric website for the ultimate experience. The design and website architecture must be user friendly so that he/she can easily interact. A website with a structured layout, engaging content, clear migration path, and CTA is best for user engagement that drives more traffic.

Unique And Optimized Content:

Content is the most crucial aspect of any website. An informative, easy to read and engaging content is an all-time need for an interactive website. These days, users don’t want to migrate for the information they are looking for. They are more likely to visit a web page where they can find the desired information in one place. Shorter content has fewer chances to engage the user. Adding content with 2000+ word count will benefit you for more user engagement and search engine crawling.

Schema

Schema is one of the greatest evolutions in the SEO world. This is the least utilized but most powerful method of SEO. This is code-centric (semantic vocabulary) you can place on your website and allow search engines to deliver more informative results to users.

Page Structure

Optimizing Web page structure is one of the vital SEO strategies. It informs search engines about the priority page of your website. It means you can influence which blog or web page will be on the top of the search engine rankings. The two major benefits it offers that the user can easily find what they are looking for and allow Google indexing better.

Never Miss Voice Search

Based on the current scenario where people avoid typing even small search queries, voice search is rising. Yes, voice search is the hottest trend in SEO. It not only provides ease for great user experience but also offers faster results than text results. Voice search is empowering business and its preference is increasing day by day. To master the SEO trend in the coming year you can proceed with the advancement of smartphones, virtual assistance, and voice search. 

Video

When it comes to reading and watching, what will be your preference? Well, chances are more into watching videos rather than reading. This is a very basic fact that people are more attracted to creative visuals. All you need to do is ideate and make an interactive video and place it right on your website. 

Keep this in mind that your video content must be relevant and unique. It is not mandatory to have a huge count of video subscribers to let your video perform, just take care of very basic things that add relevant keywords, Meta tags, appealing and informative content to grab the audience’s attention along with satisfying SEO protocols.

Artificial Intelligence

Search engines depend upon Artificial Intelligence (AI) to deliver results based on search queries. Yes, AI has the power to rank your content and let you connect with your target audience. The search engine utilizes ML and AI to process the searches and calculates which content is most relevant to the triggered query. One point we have discussed above is “Voice Search”. Do you know even Voice search is nothing to do without AI technologies like natural language and processing function?

These are really exciting SEO updates for core web vitals. Due to Google’s constant algorithm updates, SEO remains the breaking topic to discussion. With every new standard of SEO rules, it tells the search engines what your website stands for and identify your target audience better than before. 

Apart from these SEO trends, you can add a few On-page Optimization points mentioned below:

Image ALT attribute – When you use an image or infographic for enhanced user experience, use keywords in the ALT tag.

NAP(Name, Address, Phone number) Optimization – It helps your website to rank in local search.

SEO Friendly URL – Your web page URL should not include special characters (@,#,? $,%). URL must be short and consist of keywords.

Meta Tag Optimization – Optimize your meta title and meta description under the specified word count containing keywords.

Header Tags – Your heading tags like H1, H2, H3 must be optimized that offers easy crawling for Google bots.

Wrap-up:

We are the end of the discussion, but keep this in mind discussion over SEO is never-ending. Yes, due to the continuous Search engine algorithm updates and changing user specifications, SEO factors also change. You need to stay updated and follow the latest SEO checklist to stay ahead in the digital competition.

There are numerous technological elements to pay attention to the constantly changing SEO world. But few are the core standards that need to be followed for a well-optimized website in 2021.