6 Google Tools That Are Helpful In Managing Your Business

Google is becoming more efficient by the day. As it becomes the Internet’s leading search engine, its research labs are also continually coming up with the best tools to aid its loyal users. These refer to the innovations meant for the business sector, as well as for individuals themselves. Of these two, however, it’s the business industry that can benefit the most from using these tools. 

Whatever purpose you might need Google tools for, you’re sure to find one that best serves your requirements. Do you need a tool to help you track your visitors? Perhaps a tool that gives you up-to-date financial data on your business? How about a tool that enables you to determine the visibility of your site? All you need to do is browse through the right tools to find what you need.

That said, to jumpstart your search process, here are some of these tools:

1. Google Analytics

Google Analytics is one of the most useful tools that businesses with websites can use. It gives you access to learn more about the behavior of your websites’ visitors. In general, Google Analytics is instrumental in providing insights to help you shape and improve the various strategies in place for your business. 

For instance, your business has both a brick-and-mortar store and an online store. For your online store, you’ll need the data from Google Analytics for you to understand how you can serve your customers better.

Here are other ways that Google Analytics is advantageous for your business:

• Enables you to study how Internet users stumble upon and find your website
• Allows you to understand where visitors are coming from
• Helps you track what people do whenever they’re visiting your website
• Provides information on which geographical areas your customers are mostly coming from
• Enables you to track conversions on your website

2. Google Ads

Google Ads was also previously known as Google AdWords. This helps your business create four-line texts that work as your advertisements on the World Wide Web. The great thing about Google Ads is that you can start at relatively cheaper rates. For as low as a dollar per ad, you can already have one ad on a very wide stratosphere, which is the Internet.

There are plenty of good reasons to use Google Ads, and these include the following:

• Increases awareness of your brand
• Enables you to reach more customers, also through utilizing your Gmail inbox
• Allows you to outrank the ads of your competitors
• Gives you a chance to reconnect with each visitor to your website
• Helps influence your target market to purchase on your site

3. Google Alerts

As its name suggests, Google Alerts is one of the best tools you can use to have the latest information on your business niche, or the industry that you belong to. It’s also one of the most powerful tools that your business can use to grow your business. In so doing, you’re also enhancing the visibility of your business online.

Another great advantage of signing up for Google Alerts is that it’s free. Since it doesn’t cost anything, why wouldn’t you sign up for it? With Google Alerts, you can track brand mentions, competitor reputations, and also review your keywords.

That said, here are good reasons for you to use Google Alerts for your business:

• Shows you newly indexed content for your business
• Enables you to monitor new content
• Aids in tracking backlinks that you can use for your website
• Helps you to track mentions and reviews of your brand
• Monitors your online mentions

4. Google My Business

When your business is listed on Google My Business, your business name, address, and other particulars pop up whenever customers search for related terms on Google. Apart from just the basic details about your business, Google My Business also shows all the information that it knows about your business, such as customer reviews. When used effectively, it’s one of the most efficient tools for businesses to beef up their customer base.

Some of its advantages can be categorized as the following:

• Increases the opportunities for potential customers to contact you by phone, or visit your brick and mortar store once they have access to updated phone numbers and location details
• Helps you engage with more of your customers, as you can also respond to their reviews
• Puts you upfront in Google Maps
• Encourages more customers to trust your business, as they can also see photos of your business, and verify that it is indeed a legitimate one
• Boosts your appeal for potential customers, especially when your rating increases

5. Google Groups

Google Groups is another free tool that businesses can and should make use of. Especially for companies with employees from all over the world, it’s one of the best ways to coordinate discussions and meetings. With Google Groups, it’s easier for you to create and manage groups whenever needed to serve a specific purpose. Additionally, it’s very secure as you can also have private groups to prevent scammers from joining in your conversations.

With Google Groups, you can also share and store files per group, create topics, unanimously view through, create and share Google Sheets files, and brainstorm collectively.

Along these lines, here’s a bonus for you. There’s a free guide on how to use Google Sheets for tasks that you can also simultaneously view on Google Groups.

6. Google Trends

Google Trends is a useful tool that businesses can use to gather information relating to what people all over the world are currently searching for on the Internet. An excellent advantage of Google Trends is the very fact that it serves its purpose well. All the information is updated in real-time. For instance, when you type keywords related to your business, you’ll get data on the search volume and also the geographic location. Hence, you would then have information as to the volume of people interested in your business, and where they’re coming from. 

Conclusion

As a business, it’s up to you to take good advantage of the gifts of technology. Today, businesses are in a much better position because they have many more options as compared to several years ago. Even better is the fact that many of the tools offered by Google that you can use for your business are all for free. Now that you have this list, go ahead with selecting those that you feel would work the best for you. Then you’ll be able to see the difference; your business operations will indeed be better and smoother.

Reference: Buy G suite online