Amazing Features and Benefits of Associated with Magento eCommerce Platform

• Magento e-commerce platform allows developers to create a suitable and perfect e-commerce platform.
• With this platform, users can easily create the project by making use of a content management system (CMS).
• It is considered as an ideal choice for any sort of business and e-commerce system. The best part is that it provides an excellent solution to the businesses.

Here is a list of some amazing features of Magento e-commerce platform:

• Responsive template: One of the important features of Magento is that the templates are very responsive as compared to any other platforms. Because of this reason, it can be presented on any device including tablets, mobile phones, laptops, and many other devices.
• Advanced search engine optimization: When it comes to traffic on the website, Magento does a great job in increasing the organic traffic flow. Magento is designed with SEO that makes your product or services to appear on the search engines. It is integrated with the Google site map and has auto-generated search terms.
• Up sells and cross sells: Magento allows you to add prompts for browsing all the related options of checkout pages and products. You will also be able to enhance the user experience and increase sales potential. It is also featured with relevant accessories and many similar products in cross-sells.
• Customer wish list: Because of this feature, the shoppers of your website will be able to save their favorite products in a wish list which they buy or see it later. Many people might think about what kind of benefit is this. This can be used as valuable information for marketing purposes. On these wish list items, a marketer can create some personalized offers to attract the customers and increase the purchases.
• Third party integration: The main highlight of this e-commerce platform is its third party integration. It allows you to connect the e-commerce platform with a number of third party applications such as PayPal, Google shopping and many more. Besides this, shop owners are also allowed to add Google Analytics or any other such third party integrations to include for data analysis.
• Customized security permissions: With Magento, you can keep the website secure and safe. It also allows managing the internal access with a number of options for customizing different security permissions levels. Some other features include CAPTCHA equipped login screen of the website and secondary password for unwanted breaching. Apart from this, you will also get PCI Data Security in standard forms.
• Shipping and check out: For checkout, the shopper will get the option of Secure Socket Layer for all your orders. Right from single page layout to shipping module integration, shoppers will get all the options while making a purchase on the Magento e-commerce site.
• Product support and spacious: One of the important features that need to be discussed is the product support. Magento allows saving up to 5 lakhs products on the website. It also has the ability to manage 80000 orders every hour which makes this platform spacious as well as powerful. So, there will be no issue of size or space with the Magento e-commerce platform.

Now, have a look at the important benefits of Magento:

• Easy implementation: The best thing about Magneto is its simple implementation. The developers don’t have to put so much effort in its implementation. This platform allows the users to publish the entire details of the product on the website with ease. Many developers use this platform as there are no hassles involved in website development with Magento. Different apps can also be added to the e-commerce website such as tracking, shipping, payment and many more.
• Promotional and marketing tools: If we are talking about the benefits of using Magento then we cannot ignore the promotional tools of this platform. It has the ability to generate coupon codes of different number and sharing on via offline media. It is also featured with the shopping cart, a quantity discount, up-sells and cross-sells.
• Mobile friendly: These days, a number of people are available on mobile than desktops or laptops for online browsing purposes. Therefore, Magento cones with mobile friendly technology that makes it compatible with all sorts of mobile phones. With this, you can easily browse the products on the go that you want to buy. Because of mobile friendly benefit, it will provide you help in increasing more potential customers on the website. On the mobile phones, users can easily view the products.
• Filtered search for the convenience of the shoppers: This platform allows shoppers to filter the search as per their requirements and on a number of parameters. In this way, searching has become easy with Magento. Along with this, Magento makes use of a unique search term that makes the search quick and easy. Some of the main attributes of the filtered search option include viewed products, product review, size, tag filter and recently compared.

No doubt, the list of features and benefits of Magento is endless. Right from security of the details of the shoppers to its implementation, there are a number of reasons that make businesses to choose the website development in Magento. Magento e-commerce platform boosts the business in different aspects. Thus, you can get connected to an experienced and noted e-commerce web developer for creating, designing and developing Magento website for your business.

Author Bio:

Ronak Meghani is a serial entrepreneur and who has worked with small-medium-large companies. He is having an 8+ Years of expertise and closely working with eCommerce ventures since 2009. He is a Co-Founder of Magneto IT Solutions, a full service of Magento Website Development in the USA, India and Bahrain. He’s enthusiastic about fitness, start-ups, entrepreneurship, and all things marketing.