Keyword Density: What You Should Know

The other aspect of using good keywords is a high ranking on the SERPs. A good mix of these will land your page on the first page of search results. The higher you rank on these pages the more traffic on your website. Read on to know how to optimize keywords on your pages.

What is keyword density?

Keyword density as the words suggest mean the number of times a keyword appears on your webpage. This is calculated on the basis of the ratio or percentage the anchor text appears in a given word count of the content. This is also called keyword frequency or the frequency with which the keyword is seen on the webpage.

How to calculate keyword density?

Should the need arise to quantify the number of times a keyword appears, you can do it mathematically. Divide the number of times the keyword appears by the word count of the content. This is your keyword density for the given content.

What’s the right density of keywords for your page?

Google, the top search engine, doesn’t have any specific guidelines for the number of keywords you may have on your page. Chances are that even if you’re unaware of the concept of keywords, your webpages will have keywords specific to your niche.

However the idea is to fit in the keywords into your content as naturally as possible, so Google doesn’t smell a rat. This is also good for readability and users’ experience which is also aligned goal along with publishing good content.

One of the things that you must avoid in your content is keyword stuffing. Stuffing your content is the practice of stuffing as many keywords as possible into your body of content which makes the content appear unnatural. Optimizing your content with relevant keywords is tough and it is advisable to employ a reputable company like blogger outreach agency who have been in the business for years. It saves you the trouble and time of going through intensive research and creating relevant content. A link building service company already has the necessary means to find relevant keywords in your niche. You can drive traffic and increase revenue for your business much faster this way.

What is a keyword cluster?

This is an ethical practice for optimizing your content. There are certain keywords that go together with other keywords if your content is compliant with a particular niche. This is a keyword cluster and makes the content relevant. Although it is unethical to stuff keywords in your content, the Google algorithm crawls and indexes pages which have certain keywords and counts the supporting keywords as ethical.

Since there are no guidelines for ethical SEO in terms of keywords, you have to go by trial and error. Conduct frequent tests on your pages to find out what’s acceptable and what’s not. Eventually you’ll find the fine line that works for you.